People crave consistency. McDonald’s isn’t popular because it’s good, but because the burger you eat in Santa Monica is the same you’d get in Pigeon Forge, TN.
Warm greasy potatoes with a bit of crunch are always good.
In 30 minutes? Not good fries.
Consistently mediocre (3/5, thoroughly passable) is the value prop of fast food.
I even went to the current winner of ‘best fish and chips’ that year, in Whitby. Argh.
I mean, yes, but still, I want my potatoes crunchy, not soggy and oily.
Infact Thailand burgers are VERY salty...
https://www.straitstimes.com/singapore/health/singapore-hear...
Taiwan has burger king burgers with peanut butter on them...