Ah, so now nobody can ever launch any new messaging features without reaching a consensus in a standardization body. Progress!
I'd refer you to the process of HTML/CSS/JavaScript if you want to see how it can work in a global manner that also works for innovation too (unless you'd argue that HTML/CSS/JavaScript is exactly the same in terms of "innovation" since they each first were created).
In short, the process is something like this: 1) a browser implements a new feature they think is useful 2) standard bodies start watching 3) another browser implements the same feature either the same way, or differently 4) standard bodies start working on a specification to unify the feature across browsers and OSes 5) Specification gets "blessed" and is now official recommendation 6) browsers modify their feature to be compliant with the specification
In short, the process is something like this: 1) Chrome implements a new feature they think is useful 2) Google uses their people in the standard committees to push it into the standards 3a) it's actually useful: other Browsers implement it or 3b) it's basically useful to Google: they'll continue blaming other browsers to not implement standards, “This website works only in Chrome” incoming
All cases I can think of for the last 4-5 years, have been Chrome/Firefox implements something -> The other implements it -> Standard pops up
What features has Chrome managed to standardize without having another browser implement the same feature?