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> Most of that advice focuses on how founders need to adjust to survive the deteriorating conditions—cutting cash burn by firing underperforming employees, slowing hiring…

Makes me wonder what kind of “advice” they were giving before: you should be replacing underperforming employees at any stage of a business cycle.

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tell that to fang companies. some fire less than 2% of the work force.

Startups can't afford to be like that. Those huge companies have a lot of fat so can get away with being slack, which is also why a company like Google can drift around in such an indifferent and aimless manner for over a decade.

BTW the "N" has long had a "fire early" philosophy, and so it will be interesting to see how their current troubles play out.

Is Google a kind of Basic Income?

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