The writing has been on the wall for years. Sounds like a problem of their own creation.
Obviously, those plans were shelved when they changed strategy for iOS to walled-garden, but it's surprising how in the course of fourteen years the issue went from product roadmap to cultural anathema at Apple.
[1] https://www.theverge.com/c/22611236/epic-v-apple-emails-proj...
but here you are anyway: https://noyb.eu/en/noyb-aims-end-cookie-banner-terror-and-is... https://noyb.eu/sites/default/files/2022-07/ANNUAL%20REPORT%...
if you still don't believe me, try and use google maps, or youtube in incognito mode
https://techcrunch.com/2022/03/15/facebook-2018-breaches-dpc...