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$0.13/prompt can only be useful for artists/end users. Anyone thinking about using this at scale would need a 20/30x reduction in price. But there's still no API available so I think that will change with time. Maybe they will add different tiers based on volume.

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Thing is, as a current user: you rarely get it right in the first prompt, you can iterate 10 times until you get what you want.

I spent several tries yesterday to get this angle "from the ground up": https://labs.openai.com/s/mz8LiyvkI8KwD2luJ6MrS23m

So $1.30 for getting a result that would have cost how much to pay someone to make? Not to mention the 59 other variations you would have.

That is a fair point. I don't think the pricing is unreasonable, but it feels limiting. You could try 1000 variations until you find what you need perfectly, but in that pricing model users will be induced to use less the tool, not more.

I'd prefer an option to pay like 200 usd/year to use unlimited. And maybe have a price per use only in the API.

edit: this pricing model also makes it expensive to learn to use the tool.

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