Request for actual startup downturn *tactics* founders need

Will we soon receive "memos" saying we should have 40 months of runway even at pre-seed/seed?

As founders we've been flooded with a lot of advice but not a lot of tactics so far. Not useful.

There are 3 impactful topics that are undercovered IMHO:

1/ How should we manage user acquisition budget? It can still be a great channel, and the costs will potentially go down, so it's not black or white. We should think twice before cutting off this budget entirely.

2/ How should we iterate on pricing? Raise prices? Introduce paying plans? Usage-based pricing? It's a delicate question, and would appreciate nuanced inputs.

3/ How about cash management?

Not black or white: raise more, lay off 20% of your workforce. It might be necessary, be there are other ways to increase working capital.

Would love to amplify, reshare if you built actual frameworks / insights around it.

We all need such tactics rn! Billing is still quite a pain, especially usage-based, when you're growing fast and iterating on your pricing.

Another significant pain is cash collection: it takes too much time for poor results and antagonizes customers. + there's a compounding effect of your uncollected invoices every month to the point where you end up writing off invoices... At Upflow (YC W20), we consider that MRR should be what you collect, not what you invoice. That's why we help companies collect their cash faster with our 2 click integrations to your invoicing tool and customer payment portals.

YC companies can actually benefit from a great discount right now => look for it in Bookface.