I paid for a lifetime license, who knew that a lifetime was less than 10 years? My lifetime license was revoked and I have to buy the latest version I want to continue using. No thank you.
I tend to avoid it unless I'm fairly certain the product / company will last for longer than it would cost me per year of a subscription (to make sure my "investment" is worth it), and that I'll use it extensively.
Nothing is truely forever, and moreso in the world of software.
Here's the ref in case anyone else wants to watch it also: