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> This approach appears to be resonating as all of Ring's products have at least 4 stars on Amazon.com

I found it interesting that Amazon considers its public star ratings a high-signal indicator of customer satisfaction and product quality. Not everyone does!

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I can't recall roughly when public sentiment of Amazon ratings really went south, but this was 5 years ago, and even if Ring product ratings were being gamed at the time, extending the benefit of the doubt to Amazon M&A staff in having done their SNR due diligence of ratings that they have full internal control over before committing over $1 bil doesn't strike me as charitable.

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