Hacker News Reader

Comment by jollybean | Hacker News Reader

Great post. Q? What exactly are the things your Digital Agency did for you, and how much did it cost?

They built a marketing strategy for me. It breaks the effort into pre-launch/awareness, launch, and post-launch/systematize. They gave me insight into what to do when. They'll do the work or I can outsource. I've done a mix of both.

Thanks. What were the top items in each phase, I'm curious to know the details.

Also, did you find that those things were specifically effective, i.e. did 'Twitter' bring you material attention?

Sorry, don't mean to bother, just that I've worked with agencies as well and found them only somewhat effective.

They were more than somewhat effective. That said, they absolutely helped me frame the marketing effort.

You want to DM me on Twitter? I'll send it to you @jasonstrimpel or email jason.strimpel [at] gmail [dot] com.

> They were more than somewhat effective. That said, they absolutely helped me frame the marketing effort.

Do you mind sharing the name of the agency?

Just Juniper Media out of London.

+1 for the Q. Are there any questions I could ask from an agency to understand if they know what they're doing? Many agencies offer their services with wide price range, but I heard very mixed reviews of all the price segments.

I created a set of slides which introduced the project and created a doc with my expectations. I posted a very detailed job spec on Upwork, shortlisted 20 companies, and interviewed 10.

I picked the one I did because they were most transparent with what they would actually deliver. For me it was about a pre-launch strategy, what to do at launch, and how to systematize/scale post launch.

Reply on news.ycombinator.com