I know it's a cliché to blame all the world's problems on wealth inequality, and that a lot of accusations of wealth-inequality-problems can be reasonably blamed on other things...

But this one is definitely wealth inequality. They're probably making over half their revenue on "whales" that make up only 10% of their audience, but they don't want to ignore the rest of their audience because (1) they need to continuously convert casuals into whales or their audience will eventually just die off (2) word-of-mouth marketing is the most effective form of marketing, and there just aren't enough whales out there to keep something like MLB going all on their own.