Zalando's customers return 50% of the items they bought

All posts on this blog read like advertisements. I wonder if that is on purpose? Or Karl just fails to be unhappy or critical about anything at all?

> Zalando currently employs around 120 researchers that work specifically on machine learning, with some of these focusing on customer needs and how to make their experience better using AI. According to Vilma Sirainen, a senior product designer with Zalando, three of the main problem areas for a Zalando customer are 'combining separate pieces into outfits and that they are within their price range', 'feeling overwhelmed with the amount of choice', and 'not relating to the products they’re seeing on the platform'.

I am often annoyed about all the options that are missing from clothing store websites (not just Zalando).

So before we hire 120 AI/ML scientists, why not hire three programmers to build out things such as these criteria that are missing:

* Is a shirt "Non-ironing"?

* What is the "Fit" of a pants? as in "regular fit" or "skinny fit"?

* "Size", I kid you not, is missing or different than expected. For example, my pants size is "36/30" but the website offers me S/M/L/XL. Which one do I pick?