Thanks

Well, that "Registered trade mark" '®' mark added to the "evocative anchor" does give a strong sense (with much of the rest in the communicational side) that somebody is exploiting a way to pay the mortgage.

...In some cultures.

Edit:

Disambiguating in case of confusion, having written «Communicational style comes from environment, inclination, choice and target, and may suggest but not prove (low) quality of content» just before:

style does not remove potential for good content - yet, to some cultures, if you present your work that way you give a strong image that you are there to pay a mortgage.