It appears a few other companies are doing this too, including Kraken (https://www.kraken.com/) as you can see here: https://www.glassdoor.com.au/Overview/Working-at-Kraken-Digi...
EDIT: If anyone from Glassdoor is reading this, please advise on a way to either unlink my profile from my identity - or remove my profile and contact information altogether. I believe GDPR may provide some assistance here.