Google+ had a chance to compete with Facebook
slate.com
slate.com
What Google+ has given me is what I wanted all along - asymetrical following without the limitations of Twitter and without the need for someone to create a brand page before following them becomes acceptible.
But you are right. It is a useless article. I think a lot of companies will like the professional look of Google+ over Facebook. Companies will also like that there page is connected to search, maps, products and so on.