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Peapod has been around since pre-Web 1.0 in the US. It's owned by a grocery chain which probably changes the economics somewhat. But they charge a $10 base price (non rapid delivery) so I assume at least the breakeven for a fairly low overhead business is somewhere in that range.

Hannaford's pickup service is $5--which COVID aside seems like it would be mostly useful only in specific cases.

Whatever the living wage is for that area. Business would be happy with literal slaves. Thus, their opinion should never matter.

I don't know a lot about the business, but Zapp says its delivery people are employees.

If a supermarket can be profitable while it employs people to stack the shelves, man the checkouts etc., why can't you just move those people out into the neighborhood as delivery people?