There's a variety of youtube "creators" that I follow as I have the same interests or hobbies, okay, I'm an aviation nerd, and the videos from the same creators have over time morphed from ad-hoc, homemade, quicky explainers into very professional looking videos clearly put together by a team. And they are longer. And they are selling their merch. And they are all cross-promoting each other. And they are all advertising the same vpns.

And it's become so professional, so impersonal, that watching now feels much more like a chore