I've heard the "huge performance boost" argument before, and in my experience it's often kinda marginal, or even negative because the native build tools have been optimized for their specific task. (Sure, I'll give you that it's better than Make, but is it faster than the Go compiler?)
I wasn't familiar with EngFlow; it looks like it's a startup that raised seed funding less than a year ago. I think what you're referencing with "Google RBE" is a Google Cloud project now rebranded to "Cloud Builds" — which supports the underlying native tools like npm, pip, etc without requiring you to switch to Bazel.
Bazel is better than Make for building large C/C++ projects (although it's hardly the only game in town for "better than Make"). But aside from that use case, in my experience it's not really worth the hassle. You can get most of the benefits you want without using it, and people are already going to be familiar with the tools native to the ecosystems they work in like pip, npm, etc.