I like good coffee, and I'm not ashamed of it. I'd rather taste flavors than burnt mess. There's so much you can do with a bean in terms of its processing and roasting. I also drink good coffee because it puts a premium on the work a farmer puts in. I'm not sure "premium coffee" is the end all be all of fair trade, but going directly to farmers is better than the top-down negotiating that Starbucks or some other macro-roaster imposes.

I do kind of like diner coffee... endless mugs of black stuff that can be doctored with milk. But my ritual is brewing a V60 or Moccamaster of the good stuff each and every morning and slowly getting going.

Drink what you enjoy. Honestly, I couldn't care less. Just don't ever take an espresso in a paper cup to go.