“Article continues after video.”
So I scroll past the video, which unfortunately decides to attach itself to the top of my phone screen and command 1/3 of my whole browser window. What’s wrong with these people designing these kinds of web sites? They must be crazy thinking it will generate more revenue?
Digital publishing’s main business model is paying as little as possible for 1 click and monetizing that click as much as possible on the other end. The sales “funnel” isn’t a funnel here, its just two steps “1. Show link to article . 2. Show ads.”
Now if you’re an organic heavy site like NFL.com, you get plenty of free clicks just by reposting articles to social media. Its more important to keep your brand strong with a couple of small, highly paid ad units.
But if you’re just an average publisher, you gotta literally pay for attention. It turns into a game of spending $1.00 for an ad on Facebook/Tabola/Outbrain/Snap/etc and trying to make $1.30 when they land on the page.
Long term bet IMO is still high quality organic content makes more profit, but you can still make a lot with 3-4 engineers and average-ish content.
Now I’m a sales engineer and get to help people actually solve problems :)
Downside is if you can’t advertise with banner ads, you need another way. Trend seems to be making content that’s just a big ad (e.g. anything that’s a top 10 list)
Do you hate spam in gmail? More about that below… BUT FIRST we must slam this ad right into the center of your field of vision that is seemingly impossible to scroll-flee.