I am a grumpy old man and chase hipsters off my lawn, but this point ain't from them.
There are varieties with cardamon or mastic but they are very rare.
Americans just have different tastes/cultures regarding coffee in general. Many of us (including myself) prefer a dark roast, it's nostalgic, consistent, and goes good with a generous amount of milk. I don't care if it's "hiding the flavor of the bad coffee" or whatever, I just like it. I've had coffee all over the world but I grew up with shitty burnt gas station coffee and instant coffee (or even cowboy coffee) made in a tin can over a campfire, and that's just as legitimate a culture as whatever the Italians are doing with their fancy espresso machines.
I can taste sour, burnt, and something in the middle that I really like, and that's about it.
Not a scientific experiment by any means, but there seems to be more people like me who cannot taste these flavors in coffee than you.
believe me, i don't have a super palette and have a hard time finding the right notes myself. you can try tasting while looking at the SCA coffee wheel[1], using the inner ring for broad categories.
I'll keep trying it because I do quite enjoy bitter and roasted flavors but the straight light-roasted espresso I got most recently was verging on undrinkable.
Notwithstanding that this isn't measured whatsoever, it also develops flavor. It's just that it becomes more one-note. You won't taste fruitiness or other delicate things, but I don't want my coffee to taste like fruity tea. Neither do most people.
You like it because it gets you more high.
If anything, you’ve now shown that you carry a belief that ”getting high” is inherently a negative prospect. What I wrote carries no such default.
Many things affect that, though. Someone in a constant state of anxiety and stress is running on adrenergic circuits instead of dopaminergic, and thus will probably like the taste of poppy seeds, because the minuscule amounts of opiate alkaloids will make an ever so slight dent on that adrenergic activity and allow dopaminergic activity to dominate.
It’s a similar story for coffee, but there is a lot of variability both in coffee and drinker. Someone with a high activity MAO-A gene variant will clear dopamine and other neurotransmitters from the brain more quickly. Darker roasts contain more MAO-A inhibitors, and so they are more commonly preferred by people with such gene variants.
Same goes for MAO-B; inhibitors for it are more likely to be found in lighter roasts with floral overtones.
High caffeine intake (more represented in medium roast) increases dopamine response in the first place. Notwithstanding that a jolt doesn't make one incapable of judging taste. I've experienced different roasts consistently over different periods of time and ultimately favor dark (done right) all things remaining equal.
You can stop projecting now.
Your preference towards darker roasts suggests the presence of high-activity MAOA/B gene variants in your genome. This hypothesis is, fortunately, easy to validate.
You mentioned dopaminergic neurotransmission, specifically.
Notwithstanding that you've shared no compelling source (and I expect none), this is redundant - I like the taste of dark roast, the validity of that sentiment isn't contingent on genes. By no objective measure is one roast better tasting beyond mere experience. It's basically irrelevant whether I do possess those genes or not. Whether we like ANYTHING depends on our genes, so to say "you only like x because of genes" is a moot point - if entire cultures are primarily drinking dark, who's the real genetic outlier?
I just had some pecan praline coffee that was amazing. Bottom shelf of the grocery store. I only got it because nothing else was on sale... It might be my new go-to for a while. Give it a shot if you can find it
I roast some coffee that could be considered to be 'light' from a color/roast temp perspective but has absolutely none of the floral/citrus notes that you talk about. It depends so much on the beans. It ends up chocolatey and vanilla, with a medium body. Very little acidic taste. On the other hand, there's plenty of coffee that is just a punch of acid.
As others have stated, you lose so much bean origin character the further into the roast you get and lose what makes the bean itself special.
Removing some flavours and adding others. The fact that you prefer the initial flavours is subjective.
I recently had an unwitting encounter with medium roast (at the same "semi-fancy" price point as I typically buy) when my wife put some fresh beans in our coffee container. First cup I made, I was wondering why the coffee tastes so bad, bad enough for me to dump it. There were all those weird sour/almost soda like notes that should not be in coffee. Then I got suspicious about the look of the beans, then I asked my wife... "I decided it would be good to try something new" ;)
Medium is my comfort zone though!
Simple overview here: https://coffeechronicler.com/grind-size-chart/
But I’ll also admit that heavily browned beef has a distinctive flavor and quality very different from barely cooked steak. Imagine a sandwich with slightly crispy, well cooked beef and all its drippings. Now imagine one with a slice of meat that’s rare and soggy.
Coffee is similar. Different roasts for different desires and uses. There is a point where it is objectively burnt, but not all dark roasts are burnt.
I usually like my steaks straight up raw, but most steak snobs I know insist on medium-rare as the "perfect" temperature. Truthfully, I won't usually complain about anything from tartare to medium, and you're right, the different amount of doneness has a drastic effect on flavors and sometimes you just want one flavor profile or another.
Bit of a false dichotomy here. I would take a medium sandwich here. Medium gets you the firmness that you’re hinting that you want for a sandwich without turning it into beef jerky.
you mean a stack of thinly sliced bloody sheets of rare roast beef? I don't know what you're talking about, it makes an excellent sandwich.
Every "hopocalypse" type beer is utterly forgettable. It's like when you go to some tourist-y small town in the Midwestern US and the gift shop has five hundred different INSANELY HOT SAUCES no one's heard of.
I guess "hoppy" is a powerful, accessible flavor that anyone can easily make, like squeezing a bottle of Sriracha onto some noodles.
Hoppy is anything but accessible, in my experience, clearly some people love them but most casual drinkers do not. I personally find certain DIPAs to be a near religious experience but others can’t stand them. To each their own.
So glad we cleared up that everyone has opinions.
I’m just glad we have so many options to try and do many craft brewers having fun with it.
Dark roasts and light roasts and everything in between are common here in Australia, where we have a fairly rich history with espresso coffee.
Italy has, in general, people who know how to make better coffee as they treat their machines and the procedure with more care. The coffee isn't all that better. Both Lavazza and Illy are robusta blends.
Turkish coffee has nothing to do with espresso coffee, or filter coffee for that matter. It's my least favourite one as the traditional method of preparation basically includes boiling extremely finely ground coffee in a small pot called cezve. It's over extracted, burnt and usually has to be tempered with a ton of sugar and/or sweets.
However, none of these coffees are nearly as bad as what the US folks, Poles, Germans or Finns drink. The coffee is basically old and overburnt. I guess it also goes hand in hand with preferring filter coffee.
[1]https://theculturetrip.com/asia/india/articles/a-brief-histo...
Singapore has some really good coffee these days (but also plenty of not so great one). We just had lots of good coffee in Chiang Mai in Thailand, too.
Brisbane reigns king now,
Yours LilBytes the pretentious online only coffee snob /s
And yes, the first time I had coffee in America (I think it was from Dunkin Donuts) I couldn't believe how much worse it was than anything I'd ever tasted in my life.
In Croatia, Illy is basically the only coffee brand which serves 100% arabica in cafes.
I agree, I traveled once from Italy towards Austria. And the difference could not be bigger. Also aggravated by the fact I payed a ridiculous amount for it (IIRC 4 euro in Austria, 1 euro in Italy)
In the rare case somewhere only does made-to-order, you want an Americano. It’ll be fast and good and what you want.
Most coffee in the North America is drip which has a similar strength to an Americano. If you go to a Dunkin' Donuts, Tim Hortons, McDonald's, most cafes and ask for just a coffee they will give you drip.
They always figure it out.
Sisters Coffee Company is my favorite Oregon brand so far.
Meanwhile, I think my two favorite Washington roasters are https://www.mukilteocoffee.com and https://fidalgocoffee.com
At least it doesn't taste like battery acid though.
I can’t look at them the same ever since.
https://m.youtube.com/watch?v=PWqoq4UQtQc
Link is more of a comedy sketch, not a song.
Not directed at you, more at the zeitgeist of boutique places mixing seemingly absurd things: Putting random shit together doesn't make you "unique" or "special" or "creative", sometimes it just means you didn't put much thought into something.
If anyone is looking for recommendations, Clinton St. Coffee House has never once served me a sour cup of coffee.
More often than not in my anecdata, it was a bad Americano. And not a good Americano. A bad one.
The worst espresso (machiatto) I ever had was from Fabrique in Stockholm. It tasted like straight vinegar.
I do appreciate the specialty roasters we have here.. but i don’t need to hate on starbucks - other than the ones that treat their employees like crap
I dunno, I don’t need my coffee super fancy, but I do need it conveniently located right next to my office.
That actually holds true for coffee in parts of Asia, too. If you buy from a street vendor in Vietnam or Singapore, to name two, you get some cheap-ass Robusta mix that was roasted to hell, brewed for hours (or days) and then fixed with a big dollop of condensed milk. My wife describes the flavor as burnt tires and old motor oil. But personally, I love it.
Ones who have visited the UK, when asked where they ate, often ate at hellish tourist traps or absolute shit tier chain pubs like Wetherspoons or Greene King.
There's a good reason that the most interesting espresso machine you can buy right now was from a successful Kickstarter, manufactured in Hong Kong and is controlled by an Android tablet(https://decentespresso.com) and some of the more interesting coffee nerdery or equipment is coming from the UK, Australia or the US.
Everyone has been doing classic medium dark espresso roasts and hitting the cocao, caramel flavour profiles since forever. Or getting really dark till you get the burnt and rubber notes. The point of lighter roasts and all this nerdery isn't to tell you what to drink. It's to show what's possible with the processing of green beans, roasting and brewing, and to bring potential new drinkers in.
Snobbery in any past-time sucks, but discounting things based on that snobbery is also a bit silly.
I wholly agree with this statement. I worked in the coffee industry for a long time for a roaster that purchased some amazing coffees. We were buying top quality coffees at a time when most of our "specialty coffee" competitors were too cheap to pay for it.
Some people really do not know what they are tasting and are so prone to suggestion. Some people also like to assume the identity of the coffee snob to feel some type of superiority to others or feel some type of belonging to a group.
Personal taste is subjective. Some people like dark roasted coffees because they dislike acidity and like smokey flavours. To me a dark roasted coffee tastes like an ashtray. Taste itself and by taste I mean sweet, salty, sour, umami is not subjective however different people taste these in varying intensities. I happen to be sensitive to acidity so what tastes sour to me might not taste sour to another person. Aromatics too are not subjective with the exception of coriander or with people that suffer neurological taste disorders. Smell is an undeveloped sense in most people though so without visual cues a person might not be able to articulate what they are tasting or may generalise eg saying citrus instead of tangelo.
Like the author I always took the opportunity to drink bad coffee whenever it was the only coffee available. To me it was a recalibration. Nowadays I drink the house espresso blend of my old workplace though an aeropress. It's funny to think I would drink up to 20 coffees a day and now I just have one a day. I brew the aeropress with the same recipe every day. It works out probably 75% of the time producing a nice simple chocolatey cup of coffee.
For example, why do people dump on pop music and think of jazz as "real music"?
Because jazz+jazz=jazz
As a side note I once had a conversation with the head roster of a place I worked at. I floated the idea of accentuating certain characteristics of brewed coffee by microdosing i.e. adding minute amounts of long chain starches to increase natural sweetness in the cup. The head roaster saw this as being fundamentally wrong and unethical.
Maybe it was an egotistical response but in his mind the roasters job was to present the best possible unique expression of the green beans and doing what I suggested would be interfering with this.
It's in part exploring different kinds of drinks that can be made from coffee beans.
You can also get a different kind of espresso, but it's wasted if it's going to be mixed into a milk and sugar concoction.
At the time I didn’t even know what light roast was, but I sure as hell liked it.
(Providing this anecdote since many others here are hating on light roast)
(this is really in support of your overall thrust, I suspect)
Didn't it start in Northern Europe and flourish in Australia?
I don’t know why they think this because it seems to be exactly the same as Seattle in the 2000s.
I think Australia has a fondness for espresso but not coffee. FFS the default drink in a McDonald's breakfast isn't even coffee but hot chocolate. What kind of coffee culture does that?
Many people have taken that experience to mean all dark roasts are bad, when in fact it's not the same thing as buying a fresh darker roast blend from a local roastery.
I mean there's a reason café americano is a thing: Take a perfectly good espresso and dilute it down.
I like how James Hoffmann phrases it. He describes specialty coffee as different. Not necessary better or worse. Just different.
The major one was an incident involving Kyle Rittenhouse. Shortly after his release from prison, he was photographed smiling and wearing some Black Rifle swag. This happened at a fairly sensitive time for Black Rifle, which was in the middle of opening its first physical coffee shop (in San Antonio, I think). The owner/founder posted on social media some negative commentary about Rittenhouse and indicating that the swag was not given by the company and did not represent the company's support of either Rittenhouse or his actions. As you might expect, the social media "conversation" on the subject got very hot very fast. One of the smaller right-wing coffee shops stepped into the fray and became very vocal supporters of Rittenhouse and his defense, making a bit of a name for themselves (and possibly a lot of money).
The lesser event actually occurred first, and was also some commentary that the owner/founder of Black Rifle Coffee made. I wasn't following the Food Partisanship beat at that time, so I don't know exactly what was said, but he posted to social media some commentary about gun rights that was less guns-for-all than you'd expect from a company with their imagery (and product names), and that talked about the pro-Trump part of the Republican party as not being the good guys, whether armed or not.
There's been some debate about the degree to which these incidents were about a company trying to continue to grow (and thus needing to gain mainstream "legitimacy") or whether the founder was actually never a right-wing ally -- but either way, these events were seen as a betrayal by a portion of the right-wing coffee community.
"Mainstream" ones like Black Rifle Coffee (which is trying to lose its political image and focus on being coffee for our military, now that it is big wants to be able to keep growing by "selling across the aisle")
But also a whole range of farther-right ones -- Liberty Coffee is one, Stocking Mill Coffee made a bit of a name for itself by commenting over the Kyle Rittenhouse controversy, Thrasher Coffee is another, and then there are a bunch more I can't remember the name of that make a "1776" or gun-themed roasts.
I've tried some of them -- like I said, they have dark roasts. Some are kinda trash and are clearly just trying to trade on the backlash against liberal coffee, others have pretty tasty dark roasts.
I just find it fascinating how dark-roast-focused the right-wing coffee scene is and how ultra-light-roast the left-wing coffee scene is these days.
I personally find "food partisanship" in America generally to be a fascinating topic, so I tend to go out of my way to experience some of the "controversy"
Some of the products I've seen shilled almost exclusively to that market are hilarious.
One of my favourites is a certain "gold subscription" service, where you sign up for X$/month, and every time you have paid enough in to cover the cost of an amount of literal gold, they send you the gold.
I did some calculations at the time based on my own purchasing of gold in the past and worked out that people buying via that service are getting absolutely rinsed.
The ad/sponcon copy tends to blather about inflation, etc, etc.
Coffee shops definitely have a vaguely liberal vibe to them.
Otherwise, though -- it is kinda funny that there's apparently a left-leaning association for coffee that they feel the need to push back on. Like coffee is kind of a ubiquitous thing that people consume to help them concentrate at their bland corporate jobs.
And the story behind sourcing it is... something that left leaning people are often not super psyched about. I guess that leads to the whole fair trade coffee thing, which... maybe that could be though of as left-leaning?
But whatever, the giant union-busting corporation Starbucks is sometimes assumes to be left-leaning, so what can you do, right?
Starbucks may be anti-union, but they have frequently taken public stances of a liberal variety (particularly around visible issues like LGBT activism, and occasionally on guns) which has left those who felt alienated as a ready market for coffee without the moralizing (or coffee with their sort of moralizing)
I often try to find a mainstream trend in the other direction to compare it to, but there are so few mainstream consumer categories dominated by the right, mostly due to demographics.
https://www.temeculacoffeeroasters.com/copy-of-drop-shipping...
Usually they are pretty cagey about the fact its white labelled.
Your list is interesting too -- I'd have claimed steak as a moderately right-wing food. Though it sorta depends. Filets, NY Strips, and Rib-eyes are pretty neutral, but T-Bone and Porterhouse steaks are more right-leaning.
Certainly, anything "intentionally vegan" is a left-wing food.
Chicken seems to be consumed by most everyone (as are eggs).
Anything with tofu or other soy product (except soy sauce) is probably left-wing unless it is a dish from a region which has historically used it (especially if the tofu is a substitute for meat) -- so, for example, Agedashi Tofu is politically neutral, as is something like Mapo Tofu, but an Americanized sweet and sour tofu would be a little bit left, and any kind of "tofu steaks" or anything where the soy is a meat replacement is farther-left.
Avocado is very slightly left. But, if you spread it on a toast with eggs, radishes, and microgreens making an Avocado Toast, it's now far-left.
There's all kinds of really interesting nuance out there on the subject of partisan foods.
Generally I think of whisk(e)y as having like all brown liquors, if anything, a bit of an elitist vibe but not really a left-right association.
So, I will be the likely ignorant gatekeeper and say, "yeah, I couldn't imagine being elitist about that weird syrup liquor."