That's definitely CEO behaviour, legally she is still on the hook for that expense and it can go on her credit rating. Don't try this at home!
A notable exception is US cell phone plans. I think most people still have postpaid plans and of course the carrier will send you to collections if you don’t pay.
That’s why you have to agree to a credit check, though. I’ve never been subject to a credit check to sign up for a software or streaming service.