I think he's referring to "eloquent swearing" - meaning that Ramsey doesn't just drop an F-bomb, he does it with style :). I've heard some great ones from him - once he described a burnt omelet (I think that's what it was) as "something that dropped out of my dog's fing a*hole". You can't help but laugh at that visual.

It was a poor choice, I really should have come up with a better second example - I've never seen any of his shows, only read his books. I was trying to think of a respected critic with mass-appeal.

Christopher Hitchens would be a better example.