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I'm a fan of the name Simple instead of BankSimple. I bank with ING and USAA at the moment, and I've never had any trouble with the fact that neither one has the name "Bank" in their brand.

I agree, calling it "BankSimple" feels limiting, and carries baggage from bad experiences I've had with banks in the past.

Now if only I could get an invitation to open an account!

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Do you have to be in the military to have a usaa account or how we you able to use them? I've heard many good things

USAA is available to military and their families. You don't have to be active duty, once you're eligible, you're in for life.

If you do qualify, USAA is about the best company you'll ever deal with for insurance or banking.

Actually, USAA is open to anyone. You have to be military to access some of their loan products, but not for the basic stuff.

You can get some basic products from USAA, including some banking (no insurance though), but you can't be a full member unless you're military.

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