Of course the flow of attention back into the previously-isolated musical subculture tended to be destructive, as far as its inhabitants were concerned; the musicians who rode the wave out to mainstream popularity were often scorned and labeled sell-outs, for making private profit at the expense of the community which had supported them.
When there is no more isolation, all music shared everywhere over the internet all the time, how can a unique new cultural strain develop? When any new ideas one musician comes up with just get dropped into the global soup, instead of taking time to ferment in a smaller, more focused environment, how can any distinct new genre emerge? It seems like we are seeing a different model of musical creativity, which is likely to be broader and smoother; more gradual global drift and fewer irruptions.
The bar of checking out a new genre has gotten lower than ever, yes. But I don't agree that it's one big global soup now. Recommendation systems of Soundcloud/Spotify/Youtube often give you stuff from the same genre/niche of music when you listen to a given niche, and conversely they don't recommend you stuff from unrelated niches. So small niches might not be discovered by average listeners unless they are going viral.
Furthermore, the gatekeepers of the mainstream are still in full power. Things like radio stations, shopping mall music, etc. all are still controlled by a small elite. Even social media platforms often perform curation of things featured on their front or even trending pages. So there's still often a "this isn't going to work with average listeners" kind of decision going on, done by a human.
And this is completely separate from the larger festival circuit, EDC/CRSSD and the like. I actually don't like going to bigger festivals, the vibe is all wrong and its way too bro-y.
The subcultures are still there, they're just not easily organized or present on Spotify. I judge a DJ by how easy it is to Shazam all the tracks he plays, the good ones aren't getting their shit off Spotify thats for sure
My sis has been diving headfirst into goth culture, and exploring their musical palette. She goes to events centered around the music they listen to. And on and on.
This article is an elaboration on an earlier post by the author about there being no countercultures in today's world:
"14 Warning Signs That You Are Living in a Society Without a Counterculture"
https://tedgioia.substack.com/p/14-warning-signs-that-you-ar...