I would blame Google, but that's like blaming the fox for killing the hens, instead of whoever left a hole in the hen house.
Edit: See my other comment (https://news.ycombinator.com/item?id=32126390) about this analogy "excusing" Google/the fox.
I would blame Google, but that's like blaming the fox for killing the hens, instead of whoever left a hole in the hen house.
Edit: See my other comment (https://news.ycombinator.com/item?id=32126390) about this analogy "excusing" Google/the fox.
In particular: social media companies understood, very early on, that they could use their position to squeeze traditional media by cutting into its advertising. It was a classic industrial takeover, including the incumbent’s mockery of the newcomer until it was too late.
They probably deserve some blame for not seeing how the wind was blowing, and reacting accordingly. But I would place more blame on digital ad markets and all of the perverse incentives associated with them, all of which originate somewhere in the grimy junction between VCs and traditional advertising.
After all, foxes don't need to eat 23% more hens year after year for decades. Their stomachs are only so big.
It's partly the atmosphere of hyper-growth--"growthism" it is sometimes called--that has given rise to this situation. And it is partly because big tech has been gaslighting us about how all this tracking and ad personalization is good for consumers--which it isn't. It benefits advertisers and ad networks, not consumers.
Oh that wasn't a pardon. Maybe the fox analogy was poorly chosen, since foxes are cute and have their place in the ecosystem. I should have said Google is like cancer, and media are the negligent doctor that takes too long to send you to therapy.
The entire world is full of holes, and always has been. We shouldn't be lauding the foxes that use every hole they find. Unethical activities should be called out, not downplayed and dismissed.