I spent 20 years talking to friends and familly around me, and they don't care. They won't even try Firefox if they are used to chrome. Not even that small effort.
We had the US mass spying revealed in the press, with the PRISM program exposed. The public mostly carried on as usual.
Snowden got persecuted, giving the issue a lot of publicity. He wrote a very good book explaning why surveillance is dangerous. Again, most people didn't flinch.
A lot of people on HN reported trying to talk to people and get blank stares. "I have nothing to hide". "I don't care if people are collecting my data".
This is not just a failure in regulation: people don't give priority to problem that are not a pain right now. It's too abstract. Not to mention they have other problems that are a pain right now, and are armed with limited time, resources and knowledge.
Same problem with climate change. Their life is fine now. They can't care about the impact of their consumption in x year when they have to think about a loan, their health, the kids getting in trouble at school, their boss being pushy lately and the lattest form they have to fill.
There is also the cost of trying to avoid tracking product at the individual level.
I won't use Apple since it's locked down. So I use android. But I can't sign in into a google account or it will track everything. So I can't use the app store and many app won't work.
I can't use the best app provider like gmap and waze, have to sandbox youtube which mean it's mostly suggesting terrible content as it assumes I'm the average human.
I have a collections of extensions on web browser and several Firefox containers to isolate everything. Something I spent a lot of time to learn, master and configure.
I use Linux because Windows is tracking you, and MacOS is a golden cage. So I can't buy the best laptop CPU out there, which is the M2, and have terrible battery life.
My friends harassed me to have a FB account. Then an insta account. Then a whatsapp account. So I have to accept to miss out on things, and their nagging about it for every communication.
Now I am willing to accept all that because I think there are things more important in life than being part of a group chat or having the latest trendy thing.
But it's a hard sell for a many, espacially since, once again, "their life is fine right now".