Your visceral reaction is because you are not the intended audience for a piece of marketing. For example, music that’s noise to me may be melody to someone else.
We have had so many instances of being exposed to marketing not intended for us that we (a) don’t want to perpetuate the cycle by marketing ourselves (b) don’t even recognize good marketing any more.
The reason for this is that in the internet age, we’re in an always-on marketplace. Being from India, the internet age feels like being in an tourist trap indian bazaar where someone is always trying to sell you something.
This causes you to have your guard up until you can escape to the safety of your hotel room…and that is exhausting.
The answer is to not participate in the tourist trap market. Build your own market (figuratively) by doing your marketing your way and hope people/buyers find you.