Disagree, I think it's incredibly cool.
Technology is a tool, neither intrinsically good nor evil. Unfortunately the tech industry has, as a whole, shown a stark disrespect for the needs or desires of individuals. Tech culture values monetization over individual autonomy, and that shows little sign of changing. Unfortunately, without a dramatic culture shift, it will continue to be the case that otherwise amazingly incredibly cool tech like this gets subverted to force more "personal" interactions.
Now, if laws on facial recognition are proposeded that keep this from working, there will be an army of millions of commenters protesting the government overreach that is restraining innovation.