+1 for NoVPN. It's short, sweet, and quickly conveys the benefit. It may also remind people of the frustrations they often face using VPN software, which is often flaky and has a poor UI, so eliminating it could be met with feelings of relief.

Nevertheless, it's always a little unsettling whenever some Internet rando confidently posits that a phrase conveys a certain meaning or emotional reaction to people without any evidence whatsoever. I mean, come on, do a little market research. Do your homework. (The same goes for me!)