Salesforce debuts Do.com, a smart social productivity app for small teams
venturebeat.com
venturebeat.com
What you see is just the beginning. If anyone's interested, we're hiring developers and designers: http://news.ycombinator.com/item?id=3060989. We run as an independent business unit within Salesforce, similar to Heroku, and have our own office in downtown SF. Great perks from a large company but all the benefits of shipping as a small team.
Been using Asana about a week now so here's some comparisons:
* I like that less is happening on hove compared to Asana—I find the over-reliance on hovers and background changes (cf. new Twitter) very distracting
* the notes idea is cool
* You have the same issue Asana has with "groups"—can't drag a group together
* I prefer Asana's ability to rely on the keyboard heavily
* You should add drag/drop for file uploads, at least using the right pane as the target. I work on a 10yo application so I know why we don't have it but with apps like this it's a no-brainer. It would also improve the upload flow which I dislike, though Google Docs integration is great.
"Nothing could be less cool, at this point, than calling a startup 'cool.com.' A company with a name like that could not have arisen organically. 'Cool.com' smells of a media conglomerate trying to create a web spinoff."
He has a point, yet getting the do.com domain proves they're taking this quite seriously. I guess the two signals cancel and I'm left neutral about the name. :)
Where that really matters, of course, is for startups like stripe.com and simple.com (formerly banksimple). They have justifiably huge value for their expensive domain names: being taken seriously is life-or-death for them.
Although I dislike all these expensive names -- especially "do" -- on other grounds: http://messymatters.com/nominology
Btw, I'm curious how do.com compares to trello.com...
And yet it actually did arise organically in a way, as it is based on an app that the parent company acquired.
1) "do" is a verb 2) "do" describes exactly the value proposition 3) "do" describes the product, not your relationship to it
I think it's a lousy name otherwise though. It's, ironically, not even really verbable. Technically it is a verb but not one that you can use to invoke do.com. Imagine swapping 'trello' for 'do' in this sentence:
"Our task list is getting out of hand -- we should trello this."
For example, send a short e-mail to task@do.com and it will automatically detect your address and add an entry.
I do not think this counts as smart.
"Invite code is not valid"
All the invites have already been given away.Plus, we have a cooler name: http://fieldforceapp.com
I guess we shouldn't expect Salesforce to cannibalize themselves with a mobile CRM solution, but still they could have tried a little harder!
Sure Marc's got deep pockets, but is there any organic growth here?
I can also say with confidence that our strategy complements Salesforce's, and shouldn't cannibalize their offerings in the enterprise software market. Do is for small groups.