Netflix ad deal could hint at a future acquisition by Microsft, says analyst
finance.yahoo.com
finance.yahoo.com
"Netflix lost 2% in streaming video market share in the U.S. in Q2, according to JustWatch, and now accounts for 21% of the domestic streaming market. Amazon gained 1% during the same quarter, reaching a market share of 20%." [0]
So as you can see, Netflix is declining and if this continues it could likely be Microsoft® Netflix® soon if they are still are unable to improve their numbers, alongside with fierce competition with Apple TV, Disney+, YouTube, HBO, Hulu, etc.
[0] https://www.protocol.com/newsletters/entertainment/prime-vid...
Although come to think of it, maybe it would make more sense for MSFT to make a bid for Warner Bros. Discovery? Cheaper valuation, and you get DC + Harry Potter properties which would be huge as properties to be leveraged in gaming and the upcoming VR metaverse.
They would instantly cement themselves with onbtaining get one of the world's largest media conglomerates with an extensive library of beloved IP, and they could leverage all of that content in movies, gaming, and the metaverse like you mentioned.
Stay tuned for phase two.