The thing about the future is that it hasn’t happened yet, so we need to predict based on history. 1) Things that start in high-end luxury items eventually trickle down to the base models. 2) Always on mobile connectivity is getting cheaper and better. 3) It’s obvious to everyone that every companies goal is now to get all users on the hook for a recurring subscription.
It really doesn’t take a genius to see how all those things will come together on the near future. A subscription to heated seats is merely an example of where things are clearly headed.