Of course, we're talking about an outlier here. Excellence doesn't guarantee anything, but it is a strategy that sometimes works.
The irony is that you'd expect the big publishers to be the ones willing to take on risks and put out products that are excellent but maybe not financial blockbusters. They're the ones who can afford to parlay a reputation for excellence into further success of their more commercial products (since they're diversified and more likely to live long enough to realize the returns). Yet, it's only indies and self-publishers who seem to care about doing the best work... and this isn't limited to games, but visible in all the arts right now. The entities that can afford big risks and long-term plays (inherent to excellence strategies) nevertheless avoid them, and the small actors are invariably the ones making them.