Niantic and Pokemon Go are one of the biggest examples of fumbling the bag and missing the mark.

What people really want is a truly open world Pokemon game. Where you can train pokemon, battle strangers, win prizes. Pokemon Go had the open world, random Pokemon appearing, even an interesting capture mechanic... but no battling, no training, no story, too many microtransactions for little benefit. It could have been so much more and so much better. Nintendo's closest to this was Sword and Shield, but I'm not sure Nintendo has the internal will to really take Pokemon to that next level of WoW-like open world content.