Isn’t the story here that they are _renting_ you the heated seat?
It’s not like there is any additional service burden on their end that justifies renting it. It’s obviously disgusting, rent seeking practice. But we’re used to manufacturers selling artificially limited products due to economies of scale… and can probably even tolerate it.
But _renting_ you the damn extra? Will intel now rent me an extra few hundred peak mhz too?