Just to be clear, the tree is found in Dalarna in Sweden, though this is indeed East of Trysil in Norway. Since Sciencenorway.no (!) is a Norwegian outlet, they need to at least attempt to make their articles relevant for Norway.

The outlet is the English version of Forskning.no. Forskning means research in Norwegian, but in this instance it really means science. Their focus is to bring news about what Norwegian scientists are up to with popular science articles for the masses. That's why some of their articles seem a tad tabloid at times.

The tradition in Norway is that the most tabloid articles are published during the main summer vacation, when newspapers employ interns and temp journalists. We even have a word for such articles: Agurknytt. It means cucumber news, and implies that the article is desperately trying to make news out of something that isn't.