I think it’s a infeasible move by Netflix to re-capture it’s lost subscriber base. They need to focus on content which people like (For ex - thrillers) and cheaper subscription cost rather than an ad-supported platform.
Netflix will run into same issues eventually which Facebook did.
>They need to focus on content which people like
No kidding!
Maybe a bit of a stretch going only from this announcement. But Netflix could be an interesting acquisition target for Microsoft.
There’s been a lot of talk about Netflix bringing a sponsored tier. Is this the first official announcement?
No, there have been multiple official announcements.
Netflix must have gotten a killer deal.
I’m assuming there a very few who can deliver the amount of video advertisement that Netflix needs. And the main contender is YouTube/google which I assume Netflix sees as a competitor.