Apple Ends Partnership with Former Design Chief Jony Ive

Jony Ive is a brilliant designer, but I sense that he also requires a strong-willed critic in order to reign in some of his impulses. Steve Jobs was exactly that kind of person. Tim Cook takes a hands-off approach and as a result I believe that is why Apple products took such a sharp turn towards removing ports and trying to be as thin as possible in the mid 2010's. Think only having a single USB C port, the butterfly keyboard, and the touchbar. This is just speculation, but once Ive left MagSafe returned, more ports were added back on to the MacBook, and the keyboards returned to normal.

The real test will come when Apple brings out a completely new product category, say AR glasses. Ive seems to have had his issues (seemingly single minded focus), but his designs have been astonishingly overall.

Too thin, Ive! Still peeved about that gen of macbooks…

He had his time.