it's ironic to me to read this comment on news.yc, a site populated almost entirely by people who have formed a level of emotional relationship with the YC brand.
reading about it in such blunt terms might make it seem silly, but yes, people do want to associate themselves with global brands. they become part of people's identity, and i would think an internet person would have a better understanding of this than most, as we have more interactions with fanboys than most people.