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Yes, except some people don't want to be dependent on luck, but just want to produce great stuff regardless of what people think of it.

To pick one extreme example: did Einstein (want to) depend on luck?

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You're correct, no one wants to be dependent on luck. That's not what this article is saying. It's merely saying that putting yourself "out there", potentially gives you many more opportunities, which consequently can turn into producing even more great stuff. I'm sure Einstein was happy his ideas got exposure, and I'm sure that exposure led to collaborations and leverage that he wouldn't have had otherwise.

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