Of course it does. Klarna, Affirm are non businesses like Uber, Doordash. I can keep selling 10 dollars for 9 and have a huge topline. Doesn't mean I have an actual business.
Klarna is a miserable business like Uber is. I work for a start-up, but I hate it that ruthless profit seekers like those ruin the reputation of the term start-up for people who with ethic values.