If I understand correctly, their SQL engine can scale through the use of a proprietary peer to peer technology. This would be new and would indeed make it possible to solve bottlenecks and scale the SQL database to a very large number of nodes.
However, I think it misses the point where SQL is simply not always needed. They will always be slower than a NoSQL engine that scales well.
Your example of ORMs is on spot: do you really need SQL as the back end of an ORM? If not, why pay the relational tax?
No silver bullet.