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A useful trick is to start with a known product/app and try those queries in Google: "alternative to <product name>" or "<product name> vs". I often do that to find software recommendations and usually end up on https://alternativeto.net/, but I suppose it could work for other types of products as well.

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Has Google gotten worse in the last few years? I instinctively try to Google these kinds of things, but it is getting harder to find the results I want.

Yeah they care more about authoritative links than how relevant they are to your exact search query these days. I find much better results using Brave Search.

Well every company is buying ad space for "my product vs competitor product" so the first 4 results are garbage. Then there's probably some images or product placement, so you scroll about 923,482 pixels down the page and ta-da you find someone who actually has used the products and reviewed them.

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