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So remove the very reason why people pay the lottery in the first place?

I actually think this is a good idea as long as the gov keeps the ban on black market lotteries

Increasing payouts should bring more players though it would be offset by eliminating the advertising that currently consumes some of that revenue. Flattening jackpots would have a negative effect but we just need to optimize for being above the point at which there's competition instead of maximizing lottery revenue.

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