The similarity you see between this DeepMind project, the DARPA program, and research in Tenenbaum's lab is not incidental: there's a steady stream of crosstalk and cross-training between machine learning researchers who engineering artificial intelligences and cognitive scientists who reverse-engineer human intelligences. (Note, for example, that Peter Battaglia, one of the co-authors of this DeepMind project, was a postdoc with Tenenbaum.)