I feel like the difference isn't so much that you have AI recommendations or that of a human, but rather the entire environment is fundamentally different.

With Netflix or whatever Streaming Service you have you have an immense catalogue coupled with ease of access to get ratings/critiques/etc. There is so many things to choose from and it's so easy to just say "no" to a suggestion, and likely that thing you said "no" to will still be there tomorrow. Why not just keep browsing?

With the video store of old it's so much more purposeful. You pick up a movie, and you feel incentivized to watch it because you literally just paid for it. You paid for that one Movie, not access to the entire store (which you also need to physically go to, and then come all the way back home with a tape or dvd). Also the ubiquity of movie/tv reviews was not as present so you don't necessarily feel like you're making a bad choice.