Ask HN: Market Dilemma

I've noticed that in the market we are in there is still no clear winner and that competitors, even the big ones, are very easy to steal customers to. Also it's clear to me that most of the big players in the market are running just by VC's money trying to blitzscale or simply bruteforce product market fit, by hiring a huge sales team and spend money in a clear unsustainable growth. Is this a sign that there is still a big space for innovation in the market or that the problem with the current available production costs is not worth solving?

Hopefully I've explained clearly the dilemma I have in my head, pls give feedback.

Adding some context: we've built a gym management system app. We have few clients and a modest MRR which is growing (slowly) overtime.