I wonder how much these measurements actually matter, for a place like Columbia. I mean, I can see why, like, people might want to look at the list and see "hey this school I've never heard of is actually OK."

But like, people don't find out about Columbia from this list, right? It is, uh, older than the country "U.S. News" is named after and an Ivy League school. Not having them on the list just reflects poorly on the list.