Uber arrived in Phoenix ... in 2013 or 2014? I remember sitting at the Cardinals' football stadium. Another of the company's drivers had gotten an uber fare. He said something like, "it's not that cheap". We didn't realize at the time that what the driver got was not what the passengers paid (that is, drivers' pay was subsidized).
Things started to get bad for us taxi drivers in 2015. I remember sitting in old town Scottsdale. Two ladies were waiting for their ride-share driver to show up. A "gypsy-cab" driver (someone not associated with one of the big taxi companies - who'd gotten a taxi meter and insurance, and complied with Arizona's minimal licensing) asked if they needed a ride. The ladies said, "you're too expensive." A Honda Accord showed up, with two ladies in the front... I figured the female driver didn't feel safe driving around by herself late at night, and recruited her friend to copilot with her.
Cars are expensive. I'd made enough to upgrade my old honda civic to a Uber-acceptable Ford Fusion by ... 2013? (Truthfully my father paid for most of the vehicle, I took out a $5,000 loan.)
When I did the calculations on driving my Fusion for Uber, the numbers just didn't work. I figured I'd need a transmission sooner or later, and the miles really add up quickly when you're driving. We'd put 100,000 miles a year on our taxi-Priuses. The early years of 'ride sharing' was an exercise in Wall Street tricking people who wanted nice cars into wearing out their personal vehicles for barely minimum wage.
I took to blogging about my fares, initially at kuro5hin.org [rip]. Lots of stories... reposted them at https://www.TaxiWars.org/
Had this recent comment about the taxi industry get a couple upvotes: https://news.ycombinator.com/item?id=31065345 ("The company had economy of scale in their fleet operations that was hard to beat: mechanics who knew the Prius like the back of their hand, boneyards (for parts), connections in the automotive industry.")
On the one hand, Uber's software was better than our 'electronic taxi dispatch v1.0' system [0]. But Arizona's taxi regulations were so incredibly minimal, that it wasn't very fair for Governor Ducey, et al, to throw us under the bus.
[0] https://www.youtube.com/watch?v=cVmm3kECLxw / http://www.taxiwars.org/p/electronic-taxi-dispatch-v1.html