> basic home cultivation is somewhere between baking a simple loaf of bread and assembling an IKEA shelf unit
It's a bit more involved than that, no? I'm not familiar myself, but don't you need to take into account things like temperature and humidity as well? If their mushroom blocks can tell the box the ideal conditions for each particular strain, and those can be maintained to produce a better end product, that already seems like a win over doing all of that manually.
> the machine is $299
Yeah, that's a bit much. They have to factor in mobile app development somewhere, right? :)
Again, I'm not saying that this particular product will succeed. But I think there might be a segment of the market that wants to get into home growing, but doesn't want to mess around with the DIY aspects of it.